Welcome to Roberto Severino’s Blog
Here you’re going to get my takes on what I think is most important to know in SEO and digital marketing. Sometimes, I’ll blog about other parts of my life and whatever I feel like talking about for the day! I hope you enjoy it.
A Huge Lifesaver for PPC Specialists and Marketers: Pivot Tables in Excel
If you haven’t been using Excel that much as a PPC professional, I can certainly understand. When you’re starting out, it might not seem like a huge deal if you’re working with smaller campaigns and sets of data. You might be accustomed already to using Google’s...
Top Soft Skills Every Great PPC Manager or Specialist Needs to Have Nailed
For the last several years, I’ve been heavily involved in digital marketing. I’ve written copy for landing pages, experimented with email marketing, got myself knee-deep in the content marketing arena, and got to do plenty of SEO work. But my first and biggest passion...
How to Build Confidence and High Self-Esteem as a Digital Marketer: My Story
During this past year, there has been so much that has happened, which has allowed me to build my confidence and succeed more than ever in this field. In digital marketing, you have to be able to explain to clients, CEOs, and business owners why what you do is so...
On-Page SEO: An Impromptu Guide for Maximum Success
Originally posted on LinkedIn on January 25, 2019. Howdy, everyone! If you've been following my LinkedIn for a while, then you might recall a little while back when I made a well-received status update talking about the connection between SEO and UX. Now I'm here to...
My Google Ads/AdWords Experience: The Value of Hands-On Learning
Note from the author: This was originally a LinkedIn post I wrote nearly two years ago, but the content in it is about as relevant to 2019 now as it's ever been. Google Ads has changed quite a bit with the interface feeling much more like Facebook Ads and the client...
Digital Marketing Jobs: Are You the Perfect Company Fit?
Originally posted on LinkedIn on February 2, 2017 and repurposed, revised, and modified for this blog by Roberto Severino. All rights reserved. Getting a Digital Marketing Job with 0 Experience Whatsoever If you're up at night searching for digital marketing roles on...
How to Communicate with Your First Digital Marketing Client in 2019
I've had some time today to peruse through some of my old content on LinkedIn, seeing if there's anything that would be worth reposting onto this website. This was one of those posts I had on my very first version of this website, but the post was lost after the two...
5 Reasons Why Divi Theme and the Divi Black Friday Sale in 2018 Rock
For the past year or so, I’ve gotten quite familiar with how Divi theme works. Not only is it something I work with on a daily basis when I’m working on client websites at my current job, but it’s also the same tool I used to develop this entire website myself. There...
How I Beat Repetitive Strain Injury (RSI) and Got My Digital Marketing Career Back
For the past 9-10 months, I have been struggling with a form of repetitive strain injury (RSI) which made working extremely difficult for a while. It started out as tingling and odd sensations in my left hand. The most significant problem area was in my index and...
How to Get Started as a Digital Marketing Freelancer Easy and Fast in 2019 and Beyond!
When starting your own digital marketing business, one of the hurdles you will have to go through is finding clients. Ones that will pay you what you’re worth. Many of us have been there. We start out on freelancing boards and price ourselves extremely low, especially...
How to Become a Good Developer and Coder By Breaking Your Website: A Story Filled with Failures, Frustrations, and Triumphs
One of the best choices that I’ve made all year is choosing to pour some love and investment back into my digital marketing website. Most recently, I put my foot down and decided to overhaul and modernize the website entirely. The old version of my site didn’t have...
Why Time Should Always Be Every Digital Marketer’s Best Asset
It’s been about a week since I’ve redesigned this website. It’s gone through several changes since I bought the domain to my name all the way back in 2016. At first, I used a theme recommended by Seth Hymes, the creator of the In Demand Career course, which I still...