Welcome to Roberto Severino’s Blog
Here you’re going to get my takes on what I think is most important to know in SEO and digital marketing. Sometimes, I’ll blog about other parts of my life and whatever I feel like talking about for the day! I hope you enjoy it.
What Digital Marketers Can Learn from Cold Calling to Be Successful in Their Job Search
The sad reality is there’s no guarantee of anything when you’re looking for a new digital marketing job. You can get invited to as many interviews as possible, but they don’t always pan out either because of timing or other factors, including the company making an...
How to Ace Your Digital Marketing Job Interview: A Surprising Bit of Advice That Can Help
We’ve all been there before. Getting interviews and being nervous out of our minds, wanting to back out of them. Well, I’m gonna show you one of the most surprising things that has helped me a lot to overcome my fear of a digital marketing job interview and the...
What All Digital Marketers Can Learn from Coleman Hawkins
On today’s post, I discuss one of my all-time favorite greats in the jazz world and make meaningful connections from his work to what we do as digital marketers and SEO professionals. Who was Coleman Hawkins (also nicknamed Bean and Hawk) and why was he such a...
What SEO and Porky Pig Have In Common: Is SEO Really Dead or Evolving Into So Much More?
Every year I see the same old “is SEO dead” question posted somewhere. It gets quite predictable what the answer is going to be, but this year, AI tools like ChatGPT have thrown a big monkey wrench into people’s perceptions of SEO. Is SEO really dead and over with as...
How to Master PPC in 2023: The Ultimate Guide to Optimizing Pay-Per-Click Campaigns
Pay-per-click (PPC) advertising is one of the most effective ways to drive qualified traffic and sales for your business. You'll get much faster results than with implementing SEO strategies, which I love too, but they are the long game part of digital marketing. Many...
The Unspoken Truth About the Best Web Hosting for SEO & UX: A Critical Factor!
Introduction In today's digital landscape, having an online presence is no longer optional for businesses - it's imperative. But simply having a website is not enough. To truly thrive online, countless factors must align, from high-quality content to intuitive user...
How to Master SEO in 2023: The Top Trends Dominating Digital Marketing Right Now!
Welcome fellow digital marketing mavericks and afficionados to my website! As we head into 2023, it's time to take your SEO game to the next level. Whether you're a seasoned expert or just starting out, staying ahead of the latest trends is essential for search engine...
Do You Need a College Degree to Do Digital Marketing: My Thoughts and How I Got Into this Field
Let’s get straight to the point. I’ve seen people in this industry with college degrees and without college degrees that have succeeded immensely in this field. I think it really boils down to how much you’re willing to put in as far as the time to learn all these...
Claude vs ChatGPT: Which Generative AI Tool is Better for Content Creation
As a content marketing and content writing guy on top of the SEO and PPC work I do, I love to handwrite the blog posts you see here on the site. It gives them a unique quality that not even AI can replicate on its own. However, when it comes to scaling your business,...
Is ChatGPT and AI Good or Bad for Digital Marketers, SEOs, and PPC Professionals?
AI has taken the whole digital marketing world by storm, and the world for that matter. Nowadays, so many of your favorite apps and tools have some AI component to them now or service you can get if you pay a premium. And now with Chat GPT 4 and 5 and other iterations...
Important Updates Coming to My Digital Marketing & SEO and PPC Websites
Hey guys, I know it’s been a long time, four years to be exact since my last blog post on here, but I finally got around to making several updates to the website, one of many more to come. What happened to me you ask? Not much. I’ve always maintained an interest in...
A Huge Lifesaver for PPC Specialists and Marketers: Pivot Tables in Excel
If you haven’t been using Excel that much as a PPC professional, I can certainly understand. When you’re starting out, it might not seem like a huge deal if you’re working with smaller campaigns and sets of data. You might be accustomed already to using Google’s...
Top Soft Skills Every Great PPC Manager or Specialist Needs to Have Nailed
For the last several years, I’ve been heavily involved in digital marketing. I’ve written copy for landing pages, experimented with email marketing, got myself knee-deep in the content marketing arena, and got to do plenty of SEO work. But my first and biggest passion...
How to Build Confidence and High Self-Esteem as a Digital Marketer: My Story
During this past year, there has been so much that has happened, which has allowed me to build my confidence and succeed more than ever in this field. In digital marketing, you have to be able to explain to clients, CEOs, and business owners why what you do is so...
On-Page SEO: An Impromptu Guide for Maximum Success
Originally posted on LinkedIn on January 25, 2019, updated as of September 2023. Howdy, everyone! If you've been following my LinkedIn for a while, then you might recall a little while back when I made a well-received status update talking about the connection...