by Roberto Severino | Aug 13, 2019 | PPC
If you haven’t been using Excel that much as a PPC professional, I can certainly understand. When you’re starting out, it might not seem like a huge deal if you’re working with smaller campaigns and sets of data. You might be accustomed already to using Google’s... 
by Roberto Severino | Aug 12, 2019 | PPC
For the last several years, I’ve been heavily involved in digital marketing. I’ve written copy for landing pages, experimented with email marketing, got myself knee-deep in the content marketing arena, and got to do plenty of SEO work. But my first and biggest passion... 
by Roberto Severino | May 25, 2019 | Digital Marketing
During this past year, there has been so much that has happened, which has allowed me to build my confidence and succeed more than ever in this field. In digital marketing, you have to be able to explain to clients, CEOs, and business owners why what you do is so... 
by Roberto Severino | Feb 10, 2019 | Search Engine Optimization
Originally posted on LinkedIn on January 25, 2019. Howdy, everyone! If you’ve been following my LinkedIn for a while, then you might recall a little while back when I made a well-received status update talking about the connection between SEO and UX. Now... 
by Roberto Severino | Feb 10, 2019 | PPC
Note from the author: This was originally a LinkedIn post I wrote nearly two years ago, but the content in it is about as relevant to 2019 now as it’s ever been. Google Ads has changed quite a bit with the interface feeling much more like Facebook Ads and the... 
by Roberto Severino | Feb 10, 2019 | Digital Marketing
Originally posted on LinkedIn on February 2, 2017 and repurposed, revised, and modified for this blog by Roberto Severino. All rights reserved. Getting a Digital Marketing Job with 0 Experience Whatsoever If you’re up at night searching for digital marketing...
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