by Roberto Severino | Sep 25, 2023 | Digital Marketing
Let’s get straight to the point. I’ve seen people in this industry with college degrees and without college degrees that have succeeded immensely in this field. I think it really boils down to how much you’re willing to put in as far as the time to learn all these... 
by Roberto Severino | Sep 23, 2023 | Digital Marketing, Search Engine Optimization
As a content marketing and content writing guy on top of the SEO and PPC work I do, I love to handwrite the blog posts you see here on the site. It gives them a unique quality that not even AI can replicate on its own. However, when it comes to scaling your business,... 
by Roberto Severino | Sep 14, 2023 | Digital Marketing
AI has taken the whole digital marketing world by storm, and the world for that matter. Nowadays, so many of your favorite apps and tools have some AI component to them now or service you can get if you pay a premium. And now with Chat GPT 4 and 5 and other iterations... 
by Roberto Severino | Sep 13, 2023 | Digital Marketing
Hey guys, I know it’s been a long time, four years to be exact since my last blog post on here, but I finally got around to making several updates to the website, one of many more to come. What happened to me you ask? Not much. I’ve always maintained an interest in... 
by Roberto Severino | Aug 13, 2019 | PPC
If you haven’t been using Excel that much as a PPC professional, I can certainly understand. When you’re starting out, it might not seem like a huge deal if you’re working with smaller campaigns and sets of data. You might be accustomed already to using Google’s... 
by Roberto Severino | Aug 12, 2019 | PPC
For the last several years, I’ve been heavily involved in digital marketing. I’ve written copy for landing pages, experimented with email marketing, got myself knee-deep in the content marketing arena, and got to do plenty of SEO work. But my first and biggest passion...
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