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A Huge Lifesaver for PPC Specialists and Marketers: Pivot Tables in Excel

A Huge Lifesaver for PPC Specialists and Marketers: Pivot Tables in Excel

by Roberto Severino | Aug 13, 2019 | PPC

If you haven’t been using Excel that much as a PPC professional, I can certainly understand. When you’re starting out, it might not seem like a huge deal if you’re working with smaller campaigns and sets of data. You might be accustomed already to using Google’s...
Top Soft Skills Every Great PPC Manager or Specialist Needs to Have Nailed

Top Soft Skills Every Great PPC Manager or Specialist Needs to Have Nailed

by Roberto Severino | Aug 12, 2019 | PPC

For the last several years, I’ve been heavily involved in digital marketing. I’ve written copy for landing pages, experimented with email marketing, got myself knee-deep in the content marketing arena, and got to do plenty of SEO work. But my first and biggest passion...
How to Build Confidence and High Self-Esteem as a Digital Marketer: My Story

How to Build Confidence and High Self-Esteem as a Digital Marketer: My Story

by Roberto Severino | May 25, 2019 | Digital Marketing

During this past year, there has been so much that has happened, which has allowed me to build my confidence and succeed more than ever in this field. In digital marketing, you have to be able to explain to clients, CEOs, and business owners why what you do is so...
On-Page SEO: An Impromptu Guide for Maximum Success

On-Page SEO: An Impromptu Guide for Maximum Success

by Roberto Severino | Feb 10, 2019 | Search Engine Optimization

Originally posted on LinkedIn on January 25, 2019.  Howdy, everyone! If you’ve been following my LinkedIn for a while, then you might recall a little while back when I made a well-received status update talking about the connection between SEO and UX. Now...
My Google Ads/AdWords Experience: The Value of Hands-On Learning

My Google Ads/AdWords Experience: The Value of Hands-On Learning

by Roberto Severino | Feb 10, 2019 | PPC

Note from the author: This was originally a LinkedIn post I wrote nearly two years ago, but the content in it is about as relevant to 2019 now as it’s ever been. Google Ads has changed quite a bit with the interface feeling much more like Facebook Ads and the...
Digital Marketing Jobs: Are You the Perfect Company Fit?

Digital Marketing Jobs: Are You the Perfect Company Fit?

by Roberto Severino | Feb 10, 2019 | Digital Marketing

Originally posted on LinkedIn on February 2, 2017 and repurposed, revised, and modified for this blog by Roberto Severino. All rights reserved.  Getting a Digital Marketing Job with 0 Experience Whatsoever If you’re up at night searching for digital marketing...
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Recent Posts

  • A Huge Lifesaver for PPC Specialists and Marketers: Pivot Tables in Excel
  • Top Soft Skills Every Great PPC Manager or Specialist Needs to Have Nailed
  • How to Build Confidence and High Self-Esteem as a Digital Marketer: My Story
  • On-Page SEO: An Impromptu Guide for Maximum Success
  • My Google Ads/AdWords Experience: The Value of Hands-On Learning

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