by Roberto Severino | Aug 13, 2019 | PPC
If you haven’t been using Excel that much as a PPC professional, I can certainly understand. When you’re starting out, it might not seem like a huge deal if you’re working with smaller campaigns and sets of data. You might be accustomed already to using Google’s... 
by Roberto Severino | Aug 12, 2019 | PPC
For the last several years, I’ve been heavily involved in digital marketing. I’ve written copy for landing pages, experimented with email marketing, got myself knee-deep in the content marketing arena, and got to do plenty of SEO work. But my first and biggest passion... 
by Roberto Severino | Feb 10, 2019 | PPC
Note from the author: This was originally a LinkedIn post I wrote nearly two years ago, but the content in it is about as relevant to 2019 now as it’s ever been. Google Ads has changed quite a bit with the interface feeling much more like Facebook Ads and the...
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