by Roberto Severino | Aug 13, 2019 | PPC
If you haven’t been using Excel that much as a PPC professional, I can certainly understand. When you’re starting out, it might not seem like a huge deal if you’re working with smaller campaigns and sets of data. You might be accustomed already to using Google’s... 
by Roberto Severino | Aug 12, 2019 | PPC
For the last several years, I’ve been heavily involved in digital marketing. I’ve written copy for landing pages, experimented with email marketing, got myself knee-deep in the content marketing arena, and got to do plenty of SEO work. But my first and biggest passion... 
by Roberto Severino | Feb 10, 2019 | PPC
Note from the author: This was originally a LinkedIn post I wrote all the way back in 2019, but the content in it is about as relevant to 2023 now and in the future as it’s ever been. Google Ads has changed quite a bit with the interface feeling much more like...
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