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A Huge Lifesaver for PPC Specialists and Marketers: Pivot Tables in Excel

A Huge Lifesaver for PPC Specialists and Marketers: Pivot Tables in Excel

by Roberto Severino | Aug 13, 2019 | PPC

If you haven’t been using Excel that much as a PPC professional, I can certainly understand. When you’re starting out, it might not seem like a huge deal if you’re working with smaller campaigns and sets of data. You might be accustomed already to using Google’s...
Top Soft Skills Every Great PPC Manager or Specialist Needs to Have Nailed

Top Soft Skills Every Great PPC Manager or Specialist Needs to Have Nailed

by Roberto Severino | Aug 12, 2019 | PPC

For the last several years, I’ve been heavily involved in digital marketing. I’ve written copy for landing pages, experimented with email marketing, got myself knee-deep in the content marketing arena, and got to do plenty of SEO work. But my first and biggest passion...
My Google Ads/AdWords Experience: The Value of Hands-On Learning

My Google Ads/AdWords Experience: The Value of Hands-On Learning

by Roberto Severino | Feb 10, 2019 | PPC

Note from the author: This was originally a LinkedIn post I wrote all the way back in 2019, but the content in it is about as relevant to 2023 now and in the future as it’s ever been. Google Ads has changed quite a bit with the interface feeling much more like...

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  • A Huge Lifesaver for PPC Specialists and Marketers: Pivot Tables in Excel

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