by Roberto Severino | Oct 17, 2023 | Digital Marketing, SEO
Google My Business is one of those mysteries that sometimes I still can’t figure out 100% in terms of the weird decisions Google makes in ranking your listing high or not. You can have an absolute piece of crap GMB with no content on there, and it can rank ahead of... 
by Roberto Severino | Oct 15, 2023 | Digital Marketing, SEO
It’s time to bust this myth about word count in SEO wide open. I’ve been waiting years to get this off my chest, but if you already have years of experience in this field, you must stop relying solely on word counts to drive results. I’ve been at places where they... 
by Roberto Severino | Oct 14, 2023 | Digital Marketing, SEO
For the longest time, I did SEO (search engine optimization) because it seemed like the easiest way to get into digital marketing, especially if you don’t have much prior experience in marketing itself. I used to get annoyed at how long it would take for my efforts to... 
by Roberto Severino | Oct 13, 2023 | Digital Marketing, PPC, SEO
In the bustling marketplace of the digital age, businesses vie for consumers’ attention amidst a cacophony of online adverts, social shares, and search results. Traditionally, Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising have been the... 
by Roberto Severino | Oct 10, 2023 | Digital Marketing, SEO
In the bustling digital market, having a strong online presence is a necessity, not a luxury. Often, the focus shifts majorly towards Google when it comes to optimizing your website for search engines. However, there lies an untouched treasure trove in Bing SEO, a... 
by Roberto Severino | Oct 3, 2023 | Digital Marketing, SEO
Every year I see the same old “is SEO dead” question posted somewhere. It gets quite predictable what the answer is going to be, but this year, AI tools like ChatGPT have thrown a big monkey wrench into people’s perceptions of SEO. Is SEO really dead and over with as...
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