As a content marketing and content writing guy on top of the SEO and PPC work I do, I love to handwrite the blog posts you see here on the site. It gives them a unique quality that not even AI can replicate on its own.
However, when it comes to scaling your business, it might be time to consider giving generative AI tools a shot. We’re now living in a time where things that used to cost thousands of dollars you can get for free or just pay a small fee per month for the tools necessary. In this post, I’m gonna go over Claude and ChatGPT for generating content and how I use it personally. I’ll discuss what I like and dislike about each platform. Let’s dive in!
How ChatGPT and Claude Elevate Your Existing Content Marketing Strategies
I’ve found that generative AI is super useful when it comes to executing very repetitive, tedious tasks in the content creation process especially when you have to make 20-30 different location pages. In the old days, I’d have to write every single one of those myself and it would take hours and hours, up to 3-4 days to get them all done and the work could get super mind numbing, having to research all these different towns.
Even back then, I was quick enough to realize that I could save time by writing one page really well and then using it as a template to make the other pages faster without skimping out on the quality or running into problems with duplicate content. In this business, it’s not just about working hard, it’s about learning to work smart too. With more time left over, you can now focus on other aspects of your business and getting things to scale quicker. It’s what Brian Dean was talking about in one of his recent videos about leverage. I highly recommend you give it a watch!
Not only can you come up with better content ideas in a shorter amount of time, but you can also generate your own content calendars on the fly. Just look at this one I was able to make with the help of tools like Answer Socrates:
This gave me several weeks worth of content I could write about or use AI tools to aid in the process and speed things up if I want to. Either technique I use, I always make sure to fact check everything and link to reputable sources in each article that’s created. AI can be used for so much good, but it’s also like a double-edged sword if you’re careless or are not paying attention to the output it gives you. You have to give ChatGPT custom instructions and your own writing samples and content you wrote previously for it to really understand what you wanna go for in the first place.
Then it does a great job of writing new content that fits the style and tone of your website and how you write, whether you want a more conversational, friendly tone or go for a more authoritative, technical approach. AI is only as good as the human that gives it specific instructions on how to do things correctly.
Otherwise, you’re gonna get a ton of generic content that’s not going to rank well on Google, period! This is what I mean when I said you’re going to see more Content Editor jobs pop up in the future. For every Tom, Dick and Harry using ChatGPT and other AI tools mindlessly for their sites, there will be many opportunities for skilled writers and marketers to come in and fix the mess and improve the AI workflow at these companies as well. Instead of thinking that AI is gonna take your job away, it’s really gonna open even more opportunities that didn’t exist before and certain jobs like what I mentioned there are going to become more lucrative and pay better! That’s the way I see it, but I could always be wrong too. I’m only human after all.
That’s been my personal experience in the last few weeks I’ve been incorporating generative AI tools into my workflow. And for the most part, once ChatGPT understands how you write and what you want to do for your business, it can do a really good job generating a solid first draft. But you have to be careful. Even if you tell it to generate a certain word count, it will always come up short, so you have to ask ChatGPT for more content and then put it all together and edit it.
But sometimes ChatGPT doesn’t hit the mark when it comes to comprehensive long-form content. That’s where Claude comes in.
Claude: the AI Tool that Makes Your Writing That Much Better!
This is when I discovered Claude, another alternative to ChatGPT I’ve grown to really like. Yes, it’s a bit slower in generating responses to your queries, but after you work with it for a while, you can produce some incredible results, especially with content ChatGPT generated for you. I always make sure to get at least 1000 words or more from ChatGPT, and then I paste what I have in Claude and give it specific instructions on what I want, making sure what it produces is factual, correct and is in line with Google’s EAT standards among other factors.
That’s the difference between marketers who expect AI to do everything for them and not having written content before and someone like me who did that sort of work frequently in my earlier jobs. It was like grunt work a lot of the time, but I learned so much about how to write in a friendly, straightforward way for copywriting purposes.
With that said, Claude gives me such good quality overall to the point where all I need to do is go back, proofread it in Word, and add more sources and it’s all ready to go to post on the blog! The result is something that I think anyone would be proud to show their friends and family. I’ve tried Ubersuggest AI and it’s great for long-form content creation, but that Neil Patel writing style may not work for every niche, so I have to do more editing when it comes to that tool. I’m not knocking Neil Patel either, he’s one of my marketing heroes as you can tell by this screenshot:
It’s not the main focus of this post, but I wanted to bring it up anyway. I might talk about it in more detail later as its own separate review.
Pros and Cons of ChatGPT for Content Creation
So, here’s a quick summary of the pros and cons of using ChatGPT for content marketing:
- Give it specific instructions and writing samples and it does a great job giving you initial drafts.
- Chat GPT 4 is only $20 a month and is even better than the default version for this task.
- Much less expensive than paying for content on Upwork and other freelancing sites.
- Content calendar generating machine if you do your keyword research correctly. That’s another fundamental of SEO that I highly recommend you take the time to understand in depth before trying these techniques.
- It’s not good at generating content to fit specific word counts yet. Maybe this will change in the future, but you must keep asking ChatGPT for more content and prompts to get what you want.
- There are a few stylistic quirks with ChatGPT with sentences you might want to change, like how it adds semicolons to certain sentences. Not a huge deal or anything, but if you’re looking for style, you might wanna consider other tools.
- Like with any tool, you gotta poke it and prod it a few times until you get exactly what you want, which could take up time. You’re still typing, but now having to rely on a robot. Think about it.
Pros and Cons of Claude for Content Creation
Now here’s what I like and dislike about Claude for content marketing:
- Claude Pro is also only $20 a month and it’s been great for me so far.
- It can add a lot more information to the output that ChatGPT generates, and you get much more unique articles because it’s actively learning about how you write as you keep talking to it.
- It lives up to its purpose of being a friendly, helpful AI tool and can “learn” faster too.
- It can even remember past conversations sometimes but it’s not always a given.
- A little bit slower to generate responses than ChatGPT, so you have to wait a bit longer, but it’s worth it.
- No way to add custom instructions like with ChatGPT.
- Using it to write content and drafts is not as easy as starting in ChatGPT and going from there. You have to do even more poking and prodding to get what you want from Claude on its own.
Both ChatGPT and Claude have their places in generative AI, content creation, and digital marketing. While both tools have their shortcomings, they more often than not complement each other like peanut butter and jelly. And I’m going to continue to use both tools in my workflow for the foreseeable future. There are other AI tools I really want to talk about that have changed my life drastically in this space. Feel free to contact me for any business inquiries you might have, and thanks for reading!