In times like these, your customers and your employees need your wisdom and leadership more than ever, and you have a unique opportunity to move them forward in the midst of uncertainty. As you seek to inspire and motivate them to do the next right thing, don’t forget to include the why. 

When you’re talking with clients, always keep the “why” part in the back of your mind and provide tangible meaning to the results you’re giving them. Anyone can look at a spreadsheet and see a buncha numbers, but it takes a real marketer to be able to decipher the data and tell a story about it!