Welcome fellow digital marketing mavericks and afficionados to my website! As we head into 2023, it’s time to take your SEO game to the next level. Whether you’re a seasoned expert or just starting out, staying ahead of the latest trends is essential for search engine supremacy. Let’s explore the key strategies that will unleash your site’s potential this year so you can stay ahead of the curve when it comes to keeping your websites well optimized and future proofed against Google’s algorithm updates. Whether you’re worried about BERT, PANDA, or anything else Google wants to throw at you, don’t panic! This guide will list all the major SEO trends you need to watch for in 2023 and beyond!
Optimizing for Core Web Vitals – The Need For Speed
Google has made it crystal clear – site speed and user experience reign supreme. If your website isn’t blazing fast, you’ll get burned by the algo. Optimizing for Core Web Vitals, including LCP, FID and CLS, is mandatory. Shave off those extra seconds, improve site stability, and give your visitors a frictionless experience. Trust me, your rankings will thank you. You can also look into buying web hosting from Siteground or Flywheel if this is your greatest concern you have on your mind!
Conquering Local SEO – Getting Hyperlocal
For businesses targeting local customers, local SEO remains mission-critical. But it’s no longer just about city-level keywords. 2023 demands hyperlocal optimization, so get ready to go neighborhood-specific. Build location-based keywords into your content, Beef up Google My Business listings with unique details, and don’t forget reviews and local links. Own the SERPs in your backyard.
Long-Form Content – The Longer, The Better
If you’re still debating between short and long-form content, let me settle it – long-form wins every time. Not only does it establish you as an authority, but longer content also keeps visitors engaged. And the more time they spend exploring your insightful resources, the moreGoogle loves you. Aim for pillars, not just posts, this year.
Video SEO – The Future’s Bright, The Future’s Video
Video is only getting bigger in 2023, so every smart digital marketer needs a video strategy. You can build a video SEO infused empire with optimized titles, tags and descriptions on your content on YouTube channel, as well as on Instagram, TikTok and so many more channels that have exploded in the last several years. Embed videos on site, incorporate transcripts, and don’t forget those juicy backlinks. Video SEO brings traffic, drives conversions, and gets you ranking. Enough said. We also recommend advertising on YouTube and on Google Display Network for even more reach to supplement your video SEO strategies!
Understanding E-A-T and E-E-A-T: Boost Your Expertise, Authority and Trust
In 2023, E-A-T is not just an industry acronym, but a mandatory ingredient for search success. Google has made this loud and clear themselves on what the guidelines are. Here’s what they said if you don’t believe me:
“E-E-A-T — or “Double-E-A-T,” if you prefer, is now part of the updated search rater guidelines we’ve just released. You’ll also see clearer guidance throughout the guidelines underscoring the importance of content created to be original and helpful for people, and explaining that helpful information can come in a variety of different formats and from a range of sources.
These are not fundamentally new ideas. And we’re by no means abandoning the fundamental principle that Search seeks to surface reliable information, especially on topics where information quality is critically important. Rather, we hope these updates better capture the nuances of how people look for information and the diversity of quality information that exists in the world.”
It’s not like any of this information is being kept away at Area 51 in Roswell, New Mexico! I know a lot of people distrust Google, but seriously, they are giving you a lot to keep in mind as you’re optimizing your websites for the current year. It would be ludcricous to not at least try to pick Google’s brain here and what the engineers over there are thinking.
It’s a lazy excuse to be hip and contrarian rather than stick with try and tested SEO principles that will last for years! That’s my opinion anyway. Frankly, I’m done holding back against the scammers and con artists in this industry as well who think they know better than the people who made the damn search engine in the first place. I’m writing out of passion and love that I have for this industry and want to see marketers do better.
Stop listening to pretentious quacks out there who think they are so clever in writing nonsense about this stuff online. Listen to someone who actually keeps up with the times and has embraced the newest technology in SEO implementations and strategies. I’ve held back for a very long time, but I don’t give a damn anymore about pleasing anyone. If you don’t like my opinion, there’s the door. Shoo shoo!
If your website lacks expertise, authority or trustworthiness, Google will sniff it out. Create content that proves your proficiency. Flaunt those credentials through author bios and press mentions. And build trust with visitor-focused design and transparent practices. When it comes to E-A-T, bring your A-game.
Leveraging AI and Machine Learning – Smart SEO With Automation
Artificial intelligence is transforming digital marketing, so wield it to your advantage. AI tools provide game-changing abilities like predictive analytics, content optimization, rank tracking and more. While still early stages, machine learning will become integral for SEO as Google’s algorithms get smarter. So embrace automation now to save time and scale campaigns.
Optimizing for Voice Search – Embrace The Speech Revolution Whether It Be Siri, Alexa, or Anything Else!
Voice search optimization is no longer optional – it’s an urgent priority. With virtual assistants like Alexa skyrocketing in popularity, voice queries will dominate in 2023. Target long-tail, conversational keywords to meet searcher intent. Optimize for featured snippets, and don’t ignore smart speakers. Voice search commands the future, so make sure you’re prepared.
The Road To SEO Glory Awaits
There you have it – the top trends that will determine search marketing success in 2023. Whether you specialize in ecommerce SEO, local search or beyond, staying agile and leveraging these strategies is how you win. See you at the top of the SERPs as we take the SEO world by storm! Don’t let Google or anyone try to tell you otherwise. That’s why SEO professionals are out there to help. If you’re interested in learning more, contact me and I might able to provide consultation and a roadmap on what you should do to get your website greater traffic and sales in the long-run! Of course, you will have to pay, but we’ll discuss this in email. Thank you!