My Atlanta Digital Marketing Portfolio, Results and Case Studies
This is my current digital marketing portfolio and is only a small sample of what I’ve done in the last 5-6 years. I have a much more exhaustive version of all of this in-depth and I am open to sharing where you can find it. This is just a “sizzle reel” of what to expect working with me, so I want to make this clear! Thank you!
Case Study: Multi-Channel Digital Marketing Strategy / Implementation (SEO, SEM, PPC and Paid Social)
This is just a fraction of what I’ve achieved over the years I’ve worked in search engine optimization and digital marketing. I understand from the ground up the necessary foundations in order to get your local small business seen much more by Google through branding, earned media, paid media, and much more. You have to have an authoritative website with plenty of content Google will eat up, then get your local citations in order on all major sites like Yelp, Yellow Pages, Yahoo, and much more! I also make other kinds of pages geared towards attracting as many potential customers as possible, almost like a crab pot. The more pages on your site you have that are relevant to Google’s E-E-A-T guidelines, the more likely you will get more leads on your site. It’s not an instant process, it takes time.
Local SEO is really more like best practices for how your site needs to be for the end user looking for your products and services on Google and other platforms. Sometimes it can take up to 7-8 months just for your site to even start ranking on Google depending on the age of your domain. Then it’s just a waiting game and letting Google do the rest.
Here’s what I mean:
Quadrupled impressions according to Google Search Console data as of November 2023, comparing the last 3 months of data to the previous 3 months of data. Clicks more than doubled as well! All for a small business website and on a limited budget.
This small business site I made, including all the content and design aspects, took a huge hit over the Summer 2023 as a result of losing our hosting provider for a month. Siteground was the hosting provider I used and I worked with them to renew the plan for an additional year. This happened in July 2023 specifically. When I got it back live back in August 2023, the business had went from over 140 keywords to a paltry 48. By October 2023, the site reached over 600 keywords, with Google Search Console saying the site was now getting over 1300 impressions a day! It took a ton of content creation, a revitalized content strategy that took over a month to fully execute correctly, new Google Analytics tracking and conversion tracking, a new Google My Business page, and tons of promotion on Google and Facebook to get the results you see on the very right, and even that took about two months to start seeing significant changes.
And, I fixed Google’s highly annoying Discovered but Not Indexed issues on several pages too. Overall, the SEO was slowly rising, but it wasn’t until I added 70+ citations and tons of new pages where the current results started to build up like an avalanche! You can see the SEO steadily go up prior, but if I hadn’t thought to get very aggressive with my strategy, I wouldn’t have been able to get the results you see now. Here are some additional screenshots showing how the site was doing so well, we ended up in Google Discover searches and also increased our clicks to 5-10 per day if not more! The organic traffic has remained stable, despite Google’s many Core Updates and continues to steadily increase. Stability is just as important as growth in my eyes.
Don’t be fooled by anyone who says they can get you ranked #1 on Google in X amount of time or weeks. That’s not how it is at all, and it’s a bunch of snake oil those people are selling you. At worst, these are people trying to sell you harmful links as a quick fix, but Google always catches onto these schemes and penalizes websites heavily as a result. A real SEO professional will be honest and advise you on best practices and potential opportunities to improve your domain authority for example or some sites or organizations you can reach out to for sponsorships and other promotions, not try to sell you false hope! I am a marketer first, then an SEO, SEM, and PPC guy with content marketing knowledge too. It’s all about helping your business get more traffic, sales, and leads first and get it seen for things that are actually relevant and meaningful to your business, that’s it!
Case Study: Achieving #2 Spot in Google My Business Rankings and Local SEO
This was one of the most challenging feats in SEO even for me. Google My Business is its own separate animal and there’s lots of mystery as to how it really works. I added over 80 images in total, added several categories, and got a positive review onto the listing, and got 70+ citations to the site and after weeks and weeks of this listing being stuck in “Discover More Places” it’s finally climbed up to where it should have been weeks ago! A very satisfying conclusion to a frustrating experience and lots of trial and error to get to this point! That’s just the way it is in the SEO/SEM world. It’s constant testing, experimentation, and more experimentation until you produce results like this!
More SEM Results and a Big Picture Explanation as to How I Incorporate It into Other Digital Marketing Strategies (SEO, Social Media, etc)
Small sample of the results I’ve generated in the past on platforms like Google Ads, Facebook Ads, YouTube Ads, and even LinkedIn Ads before, along with examples of copy I’ve written, etc. I have much more where this came from, so please ask me if you want to see where I have more portfolio examples to present. This page is simply a teaser and high level summary of what I can do in terms of managing budgets, getting costs down to very low CPCs, writing ad copy, adding images, and so much more. To sum it up, my paid ad campaigns on Google alone were ahead of many big name chain stores and appliance brands here in the Atlanta area, and the Auction Insights told me that only Lowes and Home Depot had higher impression share overall. My top of page rate was as high as 84-85%, even higher than what Home Depot was getting. Also note the absolute top of page rates as well at nearly 50%, also beating Home Depot and Lowes as well on just $30 a day! This was because I made landing pages specifically tied to each keyword I’d target and then use the PPC results to strengthen the SEO of the site and know which pages to make to further cut down on PPC costs. PPC was a quicker way to jumpstart the business and brand awareness especially after dealing with a massive loss in SEO gains. I did a combination of call only ads and two-three responsive ads per ad group, keeping up with the latest best practices in SEM. SEO/SEM go together very well for this reason and do compliment each other if you have the budget for both, which is what I personally recommend!
After this, you’ll see some of the Facebook Ads and even Instagram Ads campaigns I’ve ran as well. My experience with Facebook Ads goes as far back as 2018 when I did ad copy for roofing and multi-family contractors, etc. at one of my earlier jobs as a digital marketer. I hope this provides clearer context on the overall performance of both my SEO/SEM campaigns and how my approach works. This is why I’m always updating my portfolio for clearer context!